People magazine has reportedly offered Jennifer Lopez and Marc Anthony $6 Million dollars for rights to the first exclusive pictures of the couple's newborn twins. This is apparently the highest amount ever paid to a celebrity couple for the rights to capture their children on film. Brangelina (Angelina Jolie and Brad Pitt) received $4.1 Million for photos of their daughter, Shiloh.
The NY Post cattily compares the $6 Million windfall to the box office grosses of some of J. Lo's less than stellar films - the twins are earning about the same as 2003's "Gigli" (J.Lo and Ben Affleck) and slightly less than 2006's "El Cantante"(J.Lo and Marc Anthony).
People magazine has been the clear winner in celebrity newborn exclusives. The benefit is not always financial, e.g. they paid $1.5 Million for pictures of Christina Aguilera's newborn, but there was no significant increase in their newsstand sales. However, the associated publicity and brand equity can be equally important factors.
According to the NY Post, People makes ~$2.05 for every magazine that sells at the full cover price of $3.99. In order for them to profit from the J.Lo baby pics, People will need to sell an additional 2.9 Million copies over and above the 1.4 Million sales they average each week.
All this is of no concern to J. Lo and Marc Anthony. The couple are currently king and queening it up at a hospital in Long Island, where they are being heavily guarded by hospital security guards and pampered by private chefs and attendants.
http://kerijam.blogspot.com/2008/02/congratulations-to-jlo-and-marc-anthony.html
The NY Post cattily compares the $6 Million windfall to the box office grosses of some of J. Lo's less than stellar films - the twins are earning about the same as 2003's "Gigli" (J.Lo and Ben Affleck) and slightly less than 2006's "El Cantante"(J.Lo and Marc Anthony).
People magazine has been the clear winner in celebrity newborn exclusives. The benefit is not always financial, e.g. they paid $1.5 Million for pictures of Christina Aguilera's newborn, but there was no significant increase in their newsstand sales. However, the associated publicity and brand equity can be equally important factors.
According to the NY Post, People makes ~$2.05 for every magazine that sells at the full cover price of $3.99. In order for them to profit from the J.Lo baby pics, People will need to sell an additional 2.9 Million copies over and above the 1.4 Million sales they average each week.
All this is of no concern to J. Lo and Marc Anthony. The couple are currently king and queening it up at a hospital in Long Island, where they are being heavily guarded by hospital security guards and pampered by private chefs and attendants.
http://kerijam.blogspot.com/2008/02/congratulations-to-jlo-and-marc-anthony.html
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