Monday, January 7, 2008

Launch of Big Think ('YouTube for ideas')


My cousin, Karyn, alerted me about the launch of a new website today called Big Think (http://www.bigthink.com/). The site is positioned as a "YouTube for ideas" and was developed in response to what the creators felt was a great thirst for intellectual content - which was not readily available on the web.

The site includes commentary from well known intellectuals and movers and shakers and also allows user generated content, thereby fostering debates and information sharing on a wide variety of topics.

The business model for Big Think is largely the traditional advertising one - amass viewers then sell ads on the site.

I had a cursory look at the website, and have added it to "My Favourites" list. It sounds like a great idea...let's see how it unfolds.


Big Think's mission statement:

Our task is to move the discussion away from talking heads and talking points, and give it back to you. In practice, this means that our information is truly interactive. When you log on to our site, you can access hundreds of hours of direct, unfiltered interviews with today’s leading thinkers, movers and shakers. You can search them by question or by topic, and, best of all, respond in kind. Upload a video in which you take on Senator Ted Kennedy’s views on immigration; post a slideshow of your trip to China that supports David Dollar’s assertion that pollution in China is a major threat; or answer with plain old fashioned text. You can respond to the interviewee, respond to a responder or heck, throw your own question or idea into the ring.


For additional details, please see:





Source: NY Times, BigThink.com, Karyn Gayle

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