There is no doubt that Sarah has made some awful blunders in the past few months. Katie Couric interview, anyone? She also started to very publicly push her own career agenda and dump poor McCain to the curb. Good or bad, my beef is this: her PR team goofed - horribly.
There are so many idiots running around out there that we are blisfully unaware of - all thanks to sharp PR teams. It is only when scandal strikes that we appreciate the value of a strong team. Now, I am not saying that Tom Cruise is an idiot, but we saw how badly his career tanked when he fired his highly experienced PR rep. The public soon began to see the true Cruise - a Couch Jumping-Stepford Wife Loving-Smile Reminds You of The Joker-Crazy Person. What a feat it must have been to hide such madness! Kudos to his former team for their many layers of brilliant PR spin that allowed us to crush on Cruise for so long.
I posit that if Governor Palin had a more experienced and savvy PR team, we would not think that she was a buffoon. This woman had the highest popularity ranking of any politician in the U.S. She was elected Governor of Alaska. She can speak credibily about energy. These are not accomplishments to be taken lightly. Point is, her PR team could have saved her. She cannot be as stupid as she comes across.
As a newbie to this whole process, Sarah Palin was bound to make mistakes. She made too many...and in such a public fashion. The latest example is Sarah's recent CNN interview. Who in their right mind would allow Palin to respond to rumors about her ignorance? Even if it were true that you didn't know that Canada was a part of NAFTA or that Africa was a continent - would you publicly defend yourself in such a manner? What a PR fiasco.
Sarah needs to check in with some of the A-list Hollywood stars. Borrow their PR teams for her run in 2012 - if she still has any credibility left - and allow the spinmeisters to do what they do best: make anyone look good.
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